Iron-rich noodles and vitamin-rich beverages are some products launched by segment majors
Netflix plans local studio in India push. Move comes as rival Amazon Prime Video lines up as many as 18 original shows for India.
Is it a last ditch attempt to reassure consumers, or a way to gain the upper hand at the negotiating table, or is it just a way of exhausting the treasure chest before the lights go out
A confident, assertive single woman is finding her way into popular advertising narratives.
The company plans to overhaul business and rationalise costs in a bid to reach parent Unilever's new profit targets, reports Viveat Susan Pinto.
Samsung has priced the S8 competitively at Rs 57,900, while the S8+ is available for Rs 64,900.
Shailendra Singh to continue as passive shareholder in Percept
Makers of air conditioners, beverage and ice-cream are hopeful of a boost in sales
ASCI and Ayush ministry get down to monitoring print and television ads of ayurvedic, unani, homeopathic and yoga and naturopathy practitioners.
Analysts and sector experts pin this trend down to the aspirational nature of home and personal products. Viveat Susan Pinto reports.
Demerging print and TV news businesses will allow for separate investment by interested players.
Pitch Madison says advertising expenditure will grow 13.5% this calendar year
Television as a category would see a lower rate of growth at 8% vis-a-vis 10% last year.
The first of a six-part series examines how the leather workers at Dharavi are coping after five weeks of demonetisation.
Bali Padda will head the second-largest toymaker in the world.
Double whammy for consumer firms, where the top line will remain subdued due to demonetisation and margins will squeeze owing to a crude oil spike and rupee depreciation, reports Viveat Susan Pinto/Business Standard from Mumbai.
Ban on high-value currency sends advertising industry into a tailspin.
'As the world changes, we will be on a constant change programme too,' advertising agency J Walter Thompson Global Chief Executive Officer Tamara Ingram and South Asia CEO Tarun Rai tell Viveat Susan Pinto.
A Nielsen report found that biscuits, salty snacks, toilet soap, shampoo, washing powder and skin creams were reporting a sharp decline in sales due to demonetisation, reports Viveat Susan Pinto from Mumbai.
While study was done before the current boardroom battle began, the findings indicate Tata is no longer viewed as aspirational brand by working professionals.
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